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CASE STUDY
Bedding & Home Goods Funnel
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Revenue Generated
$60,000,000+
AOV
$92 (from $56)
Conversion
9% (from 2.1%)
Industry
Consumer Bedding
Offer
Hero Bedsheet SKU
Traffic Sources
Meta, TikTok, Native
The Problem
Catalog clutter. Generic branding.
AOV stuck at $56
CAC at $70
Scale impossible.
What We Did
Isolated the Hero SKU
Stripped down to one high-performing product.
Rebuilt Funnel in CTRwow
Bundle-based pricing + upsells for pillowcases + warranty.
Optimized Checkout
Mobile-first, simplified UI, instant load.
Processor Clean-Up
Approval rate jumped from 82% → 93%.
WowBoost Insights
Found checkout friction, killed it. Conversion jumped 21%.
The Result
Conversion rate lifted from
2.1% ➔ 9%
AOV rose from
$56 ➔ $92
Refunds stabilized
UNDER
6%
Traffic scaled to
$25K
/DAY
$60M+
revenue
“Our store didn’t sell the product. Our funnel did.”
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