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AI PLATFORM FOR GROWTH, PROGRAMS, AND RETENTION
WOWSUITE A.I. Ecommerce Software
CASE STUDY
Bedding & Home Goods Funnel
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High-converting bedding and home goods funnel case study hero banner featuring premium bedsheet products
Revenue growth icon indicating 60 million dollars generated
Revenue Generated
$60,000,000+
Average Order Value increase icon showing growth from 56 to 92 dollars
AOV
$92 (from $56)
Conversion rate optimization icon showing improvement to 9 percent
Conversion
9% (from 2.1%)
Bedding and home goods industry icon
Industry
Consumer Bedding
Hero product strategy icon representing bedsheet SKU focus
Offer
Hero Bedsheet SKU
Social media traffic source icons for Meta and TikTok advertising
Traffic Sources
Meta, TikTok, Native
Ecommerce challenges illustration depicting catalog clutter and low average order value issues before optimization
The Problem
Catalog clutter. Generic branding.
  • AOV stuck at $56
  • CAC at $70
  • Scale impossible.
What We Did
Product isolation strategy icon focused on high-performing SKU
Isolated the Hero SKU
Stripped down to one high-performing product.
Funnel builder icon representing CTRwow platform migration
Rebuilt Funnel in CTRwow
Bundle-based pricing + upsells for pillowcases + warranty.
Mobile-first checkout optimization icon for simplified UI
Optimized Checkout
Mobile-first, simplified UI, instant load.
Payment processor optimization icon showing approval rate increase
Processor Clean-Up
Approval rate jumped from 82% → 93%.
Data analytics icon representing WowBoost conversion insights
WowBoost Insights
Found checkout friction, killed it. Conversion jumped 21%.
The Result
Conversion rate lifted from
Conversion rate graph icon showing upward trend
2.1% ➔ 9%
AOV rose from
AOV growth chart icon
$56 ➔ $92
Refunds stabilized
UNDER 6%
Traffic scaled to
Traffic scaling rocket icon
$25K/DAY
Financial success icon representing 60 million revenue milestone
$60M+
revenue
“Our store didn’t sell the product. Our funnel did.”
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